Far from being content with inexorably counting the passing of time, Louis Erard composes stories around its seconds, minutes and hours
Founded in 1931, Louis Erard is an independent watch house based in Le Noirmont, a small village within the famous Jura region of Switzerland, the spiritual home of Swiss watchmaking. This cultural heritage becomes one with the watchmaker who is heir to the legacy he perpetuates; a love of craftsmanship in the finest Swiss tradition could well be Louis Erard’s motto. Or perhaps, quite simply, excellence.
This quest for perfection, the technical and aesthetic maturity to which the Watchmaker aspires, takes form in a collection by exactly that name?: Excellence. Time becomes an art of living, thinking, creating… with this elusive challenger at its heart.